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Please use this identifier to cite or link to this item: http://hdl.handle.net/10119/12941

Title: B2Bの購買意思決定プロセスに情緒的価値訴求が及ぼす影響~中小企業の意思決定者向けクラウドサービス事業におけるアクションリサーチ~
Authors: 清水, 利勝
Authors(alternative): しみず, としかつ
Keywords: 情緒的価値
機能的価値
クラウドサービス
製品差別化
B2B
Issue Date: Sep-2015
Description: Supervisor:神田 陽治
知識科学研究科
修士
Title(English): The Effect of Emotional Value Promotion on Purchasing Decision-Making Process in B2B:Action Research for Business Decision Makers of Small and Medium-Sized Business in Cloud Service
Authors(English): Shimizu, Toshikatsu
Language: jpn
URI: http://hdl.handle.net/10119/12941
Appears in Collections:M-KS. 2015年度(H27) (Jun.2015 - Mar.2016)

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