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このアイテムの引用には次の識別子を使用してください:
http://hdl.handle.net/10119/15295
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| タイトル: | A stochastic dominance based approach to consumer-oriented Kansei evaluation with multiple priorities |
| 著者: | Yan, Hong-Bin
Ma, Tieju
Sriboonchitta, Songsak
Huynh, Van-Nam |
| キーワード: | Consumer-oriented Kansei evaluation
Stochastic dominance
Priority hierarchy
Fuzzy majority
Hand-painted Kutani cups |
| 発行日: | 2016-06-02 |
| 出版者: | Springer |
| 誌名: | Annals of Operations Research |
| 巻: | 256 |
| 号: | 2 |
| 開始ページ: | 329 |
| 終了ページ: | 357 |
| DOI: | 10.1007/s10479-016-2249-6 |
| 抄録: | Nowadays, with the increasing of aesthetic products, it becomes more and more important and quite difficult for consumers to choose their preferred products, especially the ones whose artistic and aesthetic aspects play a crucial role in consumer purchase decisions. Taking Kansei as one quality aspect of products, consumer-oriented Kansei evaluation focuses on evaluation of existing commercial products based on consumers’ Kansei preferences. This paper proposes a stochastic dominance based approach to consumer-oriented Kansei evaluation with multiple priorities. Particularly, given a consumer’s preferences, the concept of stochastic dominance is used to build an evaluation function for each Kansei attribute. Then, the importance weights captured by a priority hierarchy of Kansei attributes, together with the fuzzy majority, are incorporated into the aggregation of individual stochastic dominance degrees into an overall one. An application to the hand-painted Kutani cups in Ishikawa, Japan, is conducted to illustrate the effectiveness and efficiency of the proposed approach. It is seen that the proposed approach outperforms the existing research in terms of easy of use and better decision-support to the consumers. |
| Rights: | This is the author-created version of Springer, Hong-Bin Yan, Tieju Ma, Songsak Sriboonchitta, Van-Nam Huynh, Annals of Operations Research, 256(2), 2016, 329-357. The original publication is available at www.springerlink.com, http://dx.doi.org/10.1007/s10479-016-2249-6 |
| URI: | http://hdl.handle.net/10119/15295 |
| 資料タイプ: | author |
| 出現コレクション: | a10-1. 雑誌掲載論文 (Journal Articles)
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このアイテムのファイル:
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記述 |
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| 23922.pdf | | 1402Kb | Adobe PDF | 見る/開く |
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