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Doctor of Philosophy（Knowledge Science） >
R06) (Jun.2024 - Mar.2025 >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10119/19684
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| Title: | 認知・感情・購買意図に基づく中国アニメーションにおけるプロダクト・プレースメントの影響要因に関する研究 |
| Authors: | 程, 子桐 |
| Authors(alternative): | てい, じとう |
| Keywords: | Chinese animation
Pan-secondary group
product placement
cognition
attitude
purchase intention |
| Issue Date: | Dec-2024 |
| Description: | Supervisor: 永井 由佳里
先端科学技術研究科
博士 |
| Title(English): | Study on influencing factors of the effect of product placement in Chinese animations based on cognition, attitude, and purchase intention |
| Authors(English): | CHENG, Zitong |
| Language: | eng |
| URI: | http://hdl.handle.net/10119/19684 |
| Academic Degrees and number: | 甲第1507号 |
| Degree-granting date: | 2024-12-24 |
| Degree name: | 博士(知識科学) |
| Degree-granting institutions: | 北陸先端科学技術大学院大学 |
| Appears in Collections: | D-KS. 2024年度(R06) (Jun.2024 - Mar.2025)
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Files in This Item:
| File |
Description |
Size | Format |
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| abstract.pdf | 要旨 | 137Kb | Adobe PDF | View/Open | | paper.pdf | 本文 | 3462Kb | Adobe PDF | View/Open | | summary.pdf | 内容の要旨及び論文審査の結果の要旨 | 327Kb | Adobe PDF | View/Open |
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