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Please use this identifier to cite or link to this item: http://hdl.handle.net/10119/19684

Title: 認知・感情・購買意図に基づく中国アニメーションにおけるプロダクト・プレースメントの影響要因に関する研究
Authors: 程, 子桐
Authors(alternative): てい, じとう
Keywords: Chinese animation
Pan-secondary group
product placement
cognition
attitude
purchase intention
Issue Date: Dec-2024
Description: Supervisor: 永井 由佳里
先端科学技術研究科
博士
Title(English): Study on influencing factors of the effect of product placement in Chinese animations based on cognition, attitude, and purchase intention
Authors(English): CHENG, Zitong
Language: eng
URI: http://hdl.handle.net/10119/19684
Academic Degrees and number: 甲第1507号
Degree-granting date: 2024-12-24
Degree name: 博士(知識科学)
Degree-granting institutions: 北陸先端科学技術大学院大学
Appears in Collections:D-KS. 2024年度(R06) (Jun.2024 - Mar.2025)

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