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R06) (Jun.2024 - Mar.2025 >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10119/19684
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Title: | 認知・感情・購買意図に基づく中国アニメーションにおけるプロダクト・プレースメントの影響要因に関する研究 |
Authors: | 程, 子桐 |
Authors(alternative): | てい, じとう |
Keywords: | Chinese animation Pan-secondary group product placement cognition attitude purchase intention |
Issue Date: | Dec-2024 |
Description: | Supervisor: 永井 由佳里 先端科学技術研究科 博士 |
Title(English): | Study on influencing factors of the effect of product placement in Chinese animations based on cognition, attitude, and purchase intention |
Authors(English): | CHENG, Zitong |
Language: | eng |
URI: | http://hdl.handle.net/10119/19684 |
Academic Degrees and number: | 甲第1507号 |
Degree-granting date: | 2024-12-24 |
Degree name: | 博士(知識科学) |
Degree-granting institutions: | 北陸先端科学技術大学院大学 |
Appears in Collections: | D-KS. 2024年度(R06) (Jun.2024 - Mar.2025)
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Files in This Item:
File |
Description |
Size | Format |
abstract.pdf | 要旨 | 137Kb | Adobe PDF | View/Open | paper.pdf | 本文 | 3462Kb | Adobe PDF | View/Open | summary.pdf | 内容の要旨及び論文審査の結果の要旨 | 327Kb | Adobe PDF | View/Open |
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