|
|
JAIST Repository >
科学技術開発戦略センター 2003～2008 >
z2-70. JAIST PRESS 発行誌等 >
IFSR 2005 >
このアイテムの引用には次の識別子を使用してください:
http://hdl.handle.net/10119/3856
|
| タイトル: | Innovation in Services ～ Assessment of Competitiveness based on the Case of International Pre-paid Calling Cards in Japan |
| 著者: | Miyazaki, Kumiko
Edmar, Wiggers |
| キーワード: | service industry
telecom service
innovation
Japan
capability integration |
| 発行日: | Nov-2005 |
| 出版者: | JAIST Press |
| 抄録: | Much work on innovation has focused on the manufacturing sector. In this paper, we propose a framework for analyzing innovation in services centred on capability and technology integration. We illustrate the theoretical points made by conducting a case study on an international telephone communications provider Brastel, which introduced significant innovations in international calling services, in the form of rechargeable pre-paid calling card, through effective application of standard IT. Brastel is situated against its main competitors, considering two dimensions of price and service breadth and convenience. A novel technique for measuring competitiveness based on price and service index is introduced. The following competitors were selected: NTT, KDDI, Japan Telecom, Fusion Communications, J-Call / World Link, G-Call, ASP Check, Primus, QuickPhone, and MCI. To create the service index, factors such as ease of use, convenience, number of languages in which the services are available, and additional features were taken into account. The company itself and the rechargeable card innovation were analyzed through in-depth interviews and data collection. It was shown that a competitive advantage was maintained through internal and external integration capabilities. |
| 記述: | The original publication is available at JAIST Press http://www.jaist.ac.jp/library/jaist-press/index.html
IFSR 2005 : Proceedings of the First World Congress of the International Federation for Systems Research : The New Roles of Systems Sciences For a Knowledge-based Society : Nov. 14-17, 2066, Kobe, Japan
Symposium 1, Session 5 : Technology Creation Based on Knowledge Science Knowledge/Technology Management(2) |
| 言語: | ENG |
| URI: | http://hdl.handle.net/10119/3856 |
| ISBN: | 4-903092-02-X |
| 出現コレクション: | IFSR 2005
|
このアイテムのファイル:
| ファイル |
記述 |
サイズ | 形式 |
|---|
| 20160.pdf | | 294Kb | Adobe PDF | 見る/開く |
|
当システムに保管されているアイテムはすべて著作権により保護されています。
|
